Rachel Pedersen is a USA Today best-selling author, entrepreneur, and social-media strategist dedicated to helping creators and business owners build sustainable, fulfilling lives and businesses—without burnout.

Her story began far from the spotlight. Once a college dropout and newly single mother on welfare, Rachel had no roadmap, no connections, and no clear plan for how to make ends meet. What she did have was a laptop, a deep sense of curiosity, and an unshakable belief that life could be different. Guided by that determination, she began teaching herself social media, eventually transforming her knowledge into a thriving business that has reached millions around the world.

Today, Rachel is the founder of several successful companies—RBP Productions, Sontero, The Viral Touch, and Pelanora—and the creator of mentorship programs that have helped thousands of entrepreneurs and freelancers grow on social media and scale sustainably. Her content and systems have reached more than 100 million people per year (organically) and generated eight-figure revenue. Her work has been featured in Forbes, Cosmopolitan, Business Insider, and The Today Show.

Despite her achievements, Rachel remains deeply committed to helping small business owners, creators, and freelancers unlock growth, visibility, and impact—without sacrificing their sanity. She challenges the idea that success requires rigid formulas or “cookie-cutter” strategies, and instead encourages authenticity, creativity, and meaningful connection.

When she’s not leading her companies or mentoring others, Rachel enjoys creative pursuits—she is currently co-writing a fantasy novel with her husband, complete with its own invented language and map.

Through her journey, Rachel Pedersen continues to inspire millions to defy expectations, embrace their stories, and build the life and business they truly want.