Two Suns on Earth?… CREEPING OUT customers… and How Zappos FIXED it

Ever heard of banner retargeting?

Some people say it’s creepy.

If you haven’t heard of retargeting, you may have experienced it (i’ll explain below)… and if you have, it either made you go, “WOW! how’d Ryan Deiss do that?”… or you were creeped out and started thinking about privacy and calling the ACLU. LOL.

After you watch the video, you can see why I mentioned Ryan Deiss in one of the links under the video.

Anyway, check this out and you’ll see why this CAN creep customers out, and how Zappos addresses it, in case you decide to give banner re-targeting a shot for your marketing campaigns:

By the way, you can reach my friend, Mike Hill at:

http://mikehillsblog.com

And there are a few other retargeting companies out there, if you are interested hit me up (my contact email is on the FAQ page).

Oh! almost forgot, I mentioned Ryan Deiss because his latest offer (which is amazing if you haven’t seen it), uses banner re-targeting and it’s surprising folks when they end up seeing his cartoon face on a banner on CNN or ESPN  or some other non-marketing related website.  If you want to check out Ryan’s offer (which uncovers a source of free traffic bigger than Facebook and Google combined… yeah, i know it’s hard to believe..), click these words.

this is one of the banner ads you may end up seeing here and there… which freaks some people out (not because the banner itself creeps people out, it’s the fact that they are on Photobucket or some other unexpected place.