Roger brings together two wildly different disciplines to create a blockbuster Internet Marketing Party Event: ”Neuromarketing on the Web: Boosting Conversion Rates and Sales!”Dooley is an experienced web entrepreneur, and has been driving traffic to websites since 1997.
His strategies have been based on a combination of SEO, user-created content, and community building. He founded College Confidential, the Web’s biggest college-bound community with over 1-million unique visitors and tens of millions of pageviews every month. He sold that business to a unit of the UK’s Daily Mail Group in 2008 for multiple millions of dollars!
Dooley is also author of Neuromarketing, the AdAge Power 150 blog at the intersection of brain science and marketing. On a daily basis, he provides insights into how marketers can increase sales by understanding how our brains work. He will be discussing how the latest findings in neuroscience and human behavior research can help websites convert visitors into buyers and increase sales.
What will you learn?
- Why you should list products you don’t expect to sell.
- How fonts affect our brain.
- How the order of your products affects sales and profits.
- Priming your customer’s brain.
- How SMELLS affect marketing (& how to use it as a secret tool)
- Why Expensive Tastes Better
- Five Ways To Sell In A Bad Economy (using verifiable science)
- A Startling Technique that is MORE Accurate Than Surveying Your Market (eat your heart out, Kern)
- The Differences in Body Image Between Men & Women
Dooley honed his marketing skills in the rough-and-tumble world of direct marketing, and in the 1980s built one of the largest mail order catalog businesses devoted to home computers. He also co-founded an IT-outsourcing firm that grew into a profitable SEO consultancy. He has an engineering degree from Carnegie-Mellon, and an MBA from the “other UT,” the University of Tennessee.
Seriously, if you didn’t RSVP for this one, you were either Cuh-RAY-ZEEE, or not aware of this!!!
WARNING!!! Some of this information is very controversial and some folks at the ACLU and other personal freedom agencies are not keen on big, large government agencies and conglomerates getting their hands on this stuff because, in the wrong hands, it CAN BE USED AGAINST YOU…
So even if you are not into Internet Marketing, this party is a MUST ATTEND… or you will be at the mercy of those who learn these techniques… and if you ARE a marketer and don’t attend, you will be leaving so much money on the table, your competitors who DO attend, will laugh you out of business.
(just kidding… well… kind of!)
All The Best,